Powerful Legal Marketing Tips For Law Attorney and Lawyer Clients
If we talk about marketing, then we’re talking about how to land more leads as well as how to potentially find new clients. Every business or company out there needs to make marketing a top priority, including law firms and legal services.
Here are powerful legal marketing tips for law attorney and lawyer clients:
- Set aside a portion of your revenue to marketing
You have to set aside at least 2.5 percent of your revenues to marketing. This portion will include creating a compelling message and branding, as well as winning over clients.
- Never underestimate previous clients
Remember those clients you’ve previously handled cases for? If you worked on having a good relationship with them and provide them with fantastic services in the past, then they'll be more likely to seek you out in the future.
It's crucial that you don't disregard previous client information, as you may use it as a powerful tool to market your services. You can do so by launching mass email campaigns or letting them know on the phone. It's also best to set up a B2B campaign, offer a freebie, such as a free consultation or a discount.
- Be interactive on your website
Do you want to read a site with plain boring texts? Of course not! Use various multimedia tools such as videos and compelling pictures to bring life to your site. In fact, according to research, using videos for marketing has a wide range of benefits. People are likely to remember your content as well if it's presented in a video format.
Repurpose your content as much as possible. If you wrote a blog post, why not turn it into a podcast or a video that you can upload to Youtube? That way, more people are going to stumble on your content by putting yourself out there in different mediums.
- Network on Trade Associations
A lot of potential clients are attending different trade associations. You can also request your clients about what events or meetings they’re participating, and ask them if they can introduce you to people they know. Remember to network with people as much as you can, and you'll be surprised at the results!
- Measure your results, track your success
Of course, you can't go on about blindly with your campaign without measuring your results. It gives you valuable feedback especially in what areas you need to improve on, as well as campaigns where you're doing great bringing in the most clients.
- Incorporate B2B Emailing
B2B emailing let's you track your results right away. You can see if people have responded to your emails, as well as how many opened them.
- Master the art of social media marketing
Never downplay the power of social media. Hiring a social media manager is a necessity. Social media giants such as Facebook, Twitter, or even Instagram are used by businesses to their advantage because it connects them more to people on a much more personal level.
Follow these power legal marketing tips for law attorney and lawyer clients, and you'll be setting your way up to success. If you’re looking for a law firm marketing and a legal innovation agency, you can find ones like ONE400 - A Legal Marketing Company that can help legal tech start-ups and law firms find success online.
Larry Saunders is a digital marketing enthusiast who spends a lot of time writing both as a hobby and as a profession. As a contributor for a multitude of websites such as ONE400, Larry imparts his knowledge on his interests in digital marketing to readers that would love to learn more about the inner workings of the industry. If he has free time, he spends it reading crime novels.