Legal Guide

Put your Law Practice on the Map with Law Firm SEO

One of the fastest and most effective ways to gain new clients is through search engine marketing. Law Firm SEO not only helps you get back up on the map, but it also helps prospective clients find you based on your specific location. Law firm SEO provides a simple way for your law practice to be found on Google without hiring an expensive ad campaign or relying on just one form of media.

This blog post will highlight some of the key steps law firm SEO takes to empower attorney practices across the country with a competitive advantage in their respective marketplaces, thanks to positioning them prominently within Google's own legal directory listings.

Empower Legal Business with SEO

Before we jump into the actual process of how a law firm can be found on Google, it is important to understand what SEO really means. Search Engine Optimization is the process of making sure your law practice page is optimized for your target keywords. Keywords are search terms used by people who want to find information on Google, Yahoo, or any other search engine.

For instance, if someone wants to find a lawyer in Chicago who will accept payment plans for their legal services, they may type in "Chicago Lawyer Payment Plans" as one of their keyword phrases.

Get more Leads and More Clients with Organic Searches

When a keyword phrase is searched for, Google will show the most relevant page within their search results. So if your law firm has a well-optimized website, your website will be displayed at the top of the list. If someone searches for "Chicago Lawyer Payment Plans" then your law practice will be displayed on the first page (or two) of Google's search results.

If you want to dominate this keyword phrase and win more clients, all you need is a high ranking to beat out the competition.

Here is an example: Let's say that you want to rank number one on Google for "Chicago Lawyer Payment Plans". First, you should decide how competitive this keyword phrase is by performing a competitive analysis.

To get started, we will perform a Google search for "Chicago Lawyer Payment Plans". When we look at the results, we will see that there are about 15,200 other pages out there using this same keyword phrase. This means that this keyword phrase is pretty competitive.

Get more Online Visibility with Law Firm SEO

The ultimate goal of SEO is to get your law firm on the map – and not just geographically speaking. SEO helps you dominate the search engines when people in your city or state are searching for legal services like yours.

Working with EverSpark Interactive will help you get more business while boosting your online visibility and driving more traffic to your website. We take a multi-pronged approach to driving traffic, including:

Improving Your Search Engine Ranking

EverSpark Interactive has a high success rate of improving our clients' listing rankings on Google, Yahoo, and Bing. Clients have achieved an average of 50% improvement in page rankings. We do this by focusing on the following areas.

Keyword Research: When your target keywords are not included in your law firm's current marketing materials, they can be added with little time and effort. This is because people are more likely to type-specific keywords into Google and other search engines if they have already searched for them.

Website Optimization: The best way to rank well in a difficult competitor's market area is to compete with them head-to-head – not indirectly, as you will see below. This is why it is important to use keywords that compete directly against the competition but are included in your law firm's or website marketing materials.

Title Tags and Meta Descriptions: Title tags and Meta descriptions are two important elements on the website that can dramatically boost your ranking by providing search engines with valuable information about your law practice, including the focus of your practice, location, and clientele.

Image Optimization: The more images your law firm has on its website, the higher you will rank in Google's search results.

Content Optimization: This is a little-known secret that many people do not know. It is true, however, that content on websites can dramatically affect how well they rank in Google search engine results. As a result, it is important to invest in high-quality content across all areas of your website to improve its overall ranking within Google's footprint.

Law Firm SEO Services by EverSpark Interactive

EverSpark Interactive is one of the nation's most trusted law firm SEO consultants. We are recognized as the key driver behind a steadily growing client base for our legal marketing clients. Our goal at EverSpark Interactive is to empower our clients with an online marketing advantage, in order to gain more business through search engine optimization.

To underscore this point, we provide very affordable SEO services designed specifically to help your law practice rank on Google search results and gain more business through traffic and organic growth.

Why Law Firm SEO?

We have talked about the importance of leveraging keywords in order to grow your law practice's foundation and get your firm back on top of the legal mountain. Let's face it. Most of today's law practice clients are searching for legal services in a specific geographical location.

This is the key to growing your firm with Law Firm SEO. Using the same example from above, if you own a Chicago-based law firm and you want to rank on Google search results for "Chicago Lawyer Payment Plans", then you will need to make sure that your website is optimized for this phrase (and other competitive phrases).

EverSpark Interactive can help you do just that. We are highly trained in all areas of SEO, including helping clients improve their organic rankings on Google search results.

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