Legal Guide

The Best SEO Tools for Law Firms

Law firms have a wealth of SEO tools at their fingertips, which offer them all of the assistance they need to improve their law firm SEO. While we always recommend handing this job over to our team of professionals, you might want to take a look at some of these resources to start learning more about SEO. Let’s take a look at some of the most popular tools out there and how they can benefit your business this year.

Google Analytics

Google Analytics is one of the best basic law firm SEO tools and is easy to set up in conjunction with your Google account. This tool showcases reports about your website traffic, which you’ll then be able to use to review statistics about your website’s visitors. It’s one of the most popular tools out there and literally every website owner must have this downloaded. You can learn where your visitors are coming from and how long they spend on your site. If you sell anything on your law firm’s site, you can also review conversion rates. The best thing about Google Analytics is that it’s completely free to use. Therefore, we recommend this tool for small law firms that are just starting out. In no time at all, you’ll be able to start making changes and working with our team to improve the content on your website.

Google Search Console

Another great tool from Google for law firm SEO is Google Search Console. With Google Search Console, you can optimize your website and check your current online status. It’s a great option for monitoring your site performance, which allows you to quickly overcome any issues you are facing. Google reviews your website and then makes suggestions for areas which you could improve. This can also be set up with your Google Account, and you’ll just need to verify your website to start the process. Of course, our team will be more than happy to help you get started, and we’ll work with you to create a strategy to constantly improve your SEO.


When we speak about law firm SEO, one of the key things to consider is finding new keywords that are relevant to your business and local area. SEMrush is a paid tool, so we’d recommend it for companies who are looking to invest more time and effort into SEO this year. It offers you keyword ideas for your niche and data about your website. You’ll find that it also reviews your backlinks, which is another key part of any good SEO strategy. This tool is ideal for law firms of all sizes, and we consider it to be one of the best all-in-one SEO tools. If you aren’t sure where to get started with keyword research, we recommend handing this job over to our team. We’ll be able to find relevant keywords that will help improve your Google ranking and attract new cases over the upcoming months.


Working in a similar way to SEMrush, Ahrefs is another of the most popular law firm SEO tools on the market. It does have a fee attached to it again, so you do need to consider whether this money would be better spent working with a professional team. This software offers keywords research, site audits, competitor information, and much more. It’s generally used by marketing professionals, so it is a good option for larger law firms with a marketing or sales team. As far as the pricing of this software, you’ll want to look at the different packages on offer. You can try out their seven-day trial, which does have a reduced price for first-time users. Most law firms find it easier just to outsource this work though, as they would rather focus on their cases and the areas of their business they are confident in running.

Google My Business

New website owners need to use Google My Business when setting up their site online. This is slightly different from the other law firm SEO tools we’ve shared so far, as it focuses on adding your contact information online. Make sure you add your address and contact information so that it’s added to Google Maps. If you do change your information in the future, make sure you also go back and update it here. This will help to avoid upset clients and lost cases, which no law firm can afford to deal with.

All of these law firm SEO tools will be of great help to any business looking to improve its search engine ranking this year. For the best chance of ranking on the first page of Google, we highly recommend you work with our team of experts. Contact us today for more information or to discuss any questions you have about improving your law firm SEO in 2022.

More to Read:

comments powered by Disqus